Overlooked Rules of Copy

that we just ignore and think it's okay...

You can have the best product.
The fastest shipping.
The cleanest brand.

But if your copy doesn’t ‘hit’…

Nobody cares.

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Here’s What Great Copy Actually Does:

✅ It clarifies what your product/service is — in mere seconds
If someone has to think, you’ve already lost.

✅ It makes people feel understood
Your product doesn’t sell.
Their pain does.

✅ It removes every objection before they even ask
“Will it work for me?”
“Is it worth the price?”
“Is this legit?”

✅ It builds trust — line by line
The right words aren’t “creative.”
They’re convincing.

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What You Can Learn From Great Copy:

1. How to find your customer’s real emotion (not what they say, but what they feel)

2. How to frame your product as the answer (without begging)

3. How to write in a way that sells — without sounding like a seller

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If your conversion rate sucks,
It’s probably not your product.

It’s the words around it.

Learn copy. Or hire someone who has. (I advice to the first)

god bless,

Jonas